For 6 and 7 figure D2C brands

Direct Response
Email Marketer
for D2C Brands

60+ emails written and designed across 23 verticals. Copy, design and sends, all from one person.
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★★★★★

"Anas was very efficient and helpful. Nothing was too much trouble and his instructions were clear. I would highly recommend Anas."

Verified Upwork review
Muhammad Anas, email marketer for D2C brands
Welcome flowsAbandoned cart Post purchaseRetention WinbackCampaign calendar Pop upsA/B testing DeliverabilitySegmentation Email design Welcome flowsAbandoned cart Post purchaseRetention WinbackCampaign calendar Pop upsA/B testing DeliverabilitySegmentation Email design
The part nobody checks

Your email is already running. It is just leaking.

I looked at 15 D2C brands before building this page. 14 already had email set up. Not one was getting what it was worth. The platform was never the problem.

01

The welcome flow is one email

The highest intent moment a subscriber will ever have, spent on a 10% code. Then silence.

02

Cart recovery fires once, too late

And only catches people who reached checkout. Everyone who browsed and left is never contacted.

03

Every campaign leads with a discount

So the list learns to wait for the sale. You trained your best customers to stop paying full price.

04

The emails look nothing like the brand

Premium site, premium packaging, then a plain email with one stock photo and a grey button.

05

Post purchase is a receipt

No review ask, no cross sell, no second order. Every customer has to be bought twice.

06

One list, one send

Buyers, cold subscribers and someone who ordered yesterday all get the same email on the same day.

01

The welcome flow is one email

The highest intent moment a subscriber will ever have, spent on a 10% code. Then silence.

02

Cart recovery fires once, too late

And only catches people who reached checkout. Everyone who browsed and left is never contacted.

03

Every campaign leads with a discount

So the list learns to wait for the sale. You trained your best customers to stop paying full price.

04

The emails look nothing like the brand

Premium site, premium packaging, then a plain email with one stock photo and a grey button.

05

Post purchase is a receipt

No review ask, no cross sell, no second order. Every customer has to be bought twice.

06

One list, one send

Buyers, cold subscribers and someone who ordered yesterday all get the same email on the same day.

What I do

Three jobs. One person.

Most brands hire a copywriter, then a designer, then someone to run the platform. Three invoices, three calendars, and nobody owning the result.

01

Email marketing

Flows and campaigns built around how people actually buy. Welcome, cart, browse, post purchase, winback, plus the campaign calendar that runs on top. Segmented, tested, and watched for deliverability so it keeps landing.

See examples →
02

Email copywriting

Direct response, not newsletter filler. Subject lines that earn the open, a first line that is not a template, and one clear ask per email. Written to sell at full price instead of leaning on a code.

See examples →
03

Email design

Designed to match the brand people already bought from, not a default template. Built mobile first, because that is where it gets read, and structured so the eye lands on the button.

See examples →
CopywriterDesignerPlatform contractor One person
The work

Emails I wrote and designed.

Every one of these scrolls on its own. Hover to stop it where you want and read.

PausedWelcome flow email design
Flows
PausedWelcome flow email design
Flows
PausedHoliday campaign email design
Campaigns
PausedHoliday campaign email design
Campaigns
PausedSeasonal campaign email design
Campaigns
PausedWinback flow email design
Flows
Breakdown

A welcome flow, decision by decision.

Anyone can show you a nice looking email. Here is the thinking underneath one, so you can judge whether I know what I am doing.

The brief

Curious, but suspicious

A meal replacement brand. The new subscriber is interested but the real objection is never price. It is "will this actually taste like food". A discount code does nothing for that.

The structure

Five emails, one job each

Email one earns the belief. Every email after it removes exactly one reason to not order. No discount anywhere in the flow.

The objection

Answered before it is asked

The taste worry gets met with a money back promise instead of an adjective. A promise is checkable. A claim is not.

The proof

A number, then borrowed authority

Four million people, stated plainly, then press logos. The reader has not heard of the brand yet, so the flow lends it credibility it has not earned in their head.

The design

Built to be skimmed

Every section is one idea with one image and one button. Thumb scrolls, eye lands on the button, nothing competes with it.

The welcome flow email being broken down
Get this thinking applied to your flows
Muhammad Anas
Hello

I'm Anas.
I sell things with emails.

We can do this the normal way. I could tell you I am passionate about crafting compelling brand narratives, and you could close the tab.

Or the short version: I am a direct response copywriter who got obsessed with one channel. I write the emails, I design them, and I run the sends. Most email marketers cannot write. Most copywriters cannot design. I do both, which is why brands stop needing three people for one job.

I trained direct response under a mentor who has driven eight figures in client sales. Then I spent my time on D2C email specifically, because it is the only channel where the traffic is already paid for.

Talk to me about your email
60+
Emails written and designed
20+
Projects delivered
5
Countries worked in
5.0
Upwork rating
Before you book

I am not right for everyone.

Saying that costs me a few calls. It saves us both the wrong ones.

  • You already have traffic and a list. I make what you have earn more. I do not build you an audience from zero.
  • You want one person owning email end to end, not a writer who hands you a doc and disappears.
  • You will give me access to the account, because I cannot fix what I cannot see.
  • You are willing to send more than once a month. Email that nobody sends does not make money.
Questions

The things you are actually wondering.

Because I signed an NDA and I am going to honour it. The work above is mine, written and designed by me, with the client side kept out. If you hire me, your work gets the same treatment.

I am not going to borrow someone else's. Plenty of people on the internet will show you a screenshot of a number that was never theirs. I would rather show you six emails I actually wrote and designed and let you judge the craft yourself.

It depends on whether you need one flow rebuilt or the whole lifecycle plus a campaign calendar. The audit is free and it comes with a number attached, so you will know before you commit to anything.

The free audit lands within 48 hours. For live work, a single flow is usually a few days, a full lifecycle build is a few weeks. I will give you the dates up front and then hit them.

Klaviyo mostly. I also work in [PLACEHOLDER: list your other email platforms here], and I have run outbound campaigns in Instantly, Manyreach and GMass. If you are on something else, tell me which one. The platform is rarely the hard part.

One person is the point. You get the person who wrote it, designed it and scheduled it, which means nothing gets lost in a handoff. I take on a small number of brands at a time so that stays true.

Then take the free audit and use it to check their work. If everything is tight, you lost nothing and you can tell them well done. If it is not, you will have a specific list of what to fix.

Free, and genuinely free

I will audit your email before you pay me anything.

Send me your brand. I will go through your flows and your recent campaigns the way I would if you had already hired me, and write up what is leaking and what I would fix first.

No call required. No pitch deck. It lands in your inbox within 48 hours and it is yours whether you work with me or not.

Get a free email marketing audit
Takes you two minutes to ask for. Costs nothing.